
The Golden Standard for S’mores
Goldies: Burn Proof Marshmallows
Consumer Packaged Goods
Goldies revolutionizes s’mores-making by offering flame-resistant marshmallows that never catch fire. They roast to a perfect golden brown on the outside, while staying soft and gooey on the inside for the ultimate s’mores experience.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Packaging
+ Copywriting
+ Advertising
+ UX/UI
Question
What if roasting marshmallows was foolproof, with a perfect golden finish every time?
Solution
A line of burn-proof marshmallows designed for a younger audience, making roasting marshmallows easier, safer, and more fun, with perfect results every time.