The Golden Standard for S’mores

Goldies: Burn Proof Marshmallows

Consumer Packaged Goods

Goldies revolutionizes s’mores-making by offering flame-resistant marshmallows that never catch fire. They roast to a perfect golden brown on the outside, while staying soft and gooey on the inside for the ultimate s’mores experience.

Overview

+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity

Skills

+ Packaging
+ Copywriting
+ Advertising
+ UX/UI

Question
What if roasting marshmallows was foolproof, with a perfect golden finish every time?

Solution
A line of burn-proof marshmallows designed for a younger audience, making roasting marshmallows easier, safer, and more fun, with perfect results every time.

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