The Golden Standard for S’mores
Goldies: Burn Proof Marshmallows
Consumer Packaged Goods
Goldies revolutionizes s’mores-making by offering flame-resistant marshmallows that never catch fire. They roast to a perfect golden brown on the outside, while staying soft and gooey on the inside for the ultimate s’mores experience.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Packaging
+ Copywriting
+ Advertising
+ UX/UI
Goldies stands out on the shelf not only as an innovative new product, but one with real purpose. It has the opportunity to promote fire safety to a young audience in an engaging, accessible way, blending education with product design to create something families can connect with. This positions the brand as both unexpected and meaningful, while opening the door for future collaborations and brand extensions.
Purpose Beyond the Product
