Energy From The Earth
Hard Core: Mineral Infused Energy
Beverage Packaging
Hard Core offers three energy drinks, each inspired by a distinct type of rock: Igneous, Sedimentary, and Metamorphic. Each rock type is associated with unique minerals and benefits that enhance performance and complement the energy boost from caffeine.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Packaging
+ Copywriting
+ Advertising
+ Point of Purchase
This ad campaign taps into the earth-shattering energy concept to position Hard Core as a powerful source of strength, delivering ground-breaking energy to fuel any activity. It emphasizes a sense of intensity and endurance inspired by the forces of the Earth, reinforcing the idea that this is not just a boost, but a lasting, reliable source of energy.
Advertisement Campaign
