Heritage Reimagined, Pride Renewed
The New New England
Regional Brand Identity
The New New England is a visual identity for the six states of New England. Blending modern design with traditional roots gives New England a prominent and contemporary presence that honors the loud, loyal, and lasting pride of being from there.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Copywriting
+ Advertising
+ UX/UI
+ Event Design
Proud To Be NE is an event designed to reintroduce New England to itself and the world. By highlighting local flavor, regional pride, and a strong sense of place, it frames New England as a way of life worth repping. Hosted in Boston Common, the pop-up features six unique activations that celebrate the spirit of the region.
Brand Activation Experience
