Heritage Reimagined, Pride Renewed
The New New England
Regional Brand Identity
The New New England is a visual identity for the six states of New England. Blending modern design with traditional roots gives New England a prominent and contemporary presence that honors the loud, loyal, and lasting pride of being from there.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Copywriting
+ Advertising
+ UX/UI
+ Event Design
Solution
The New New England is a reimagined regional brand that creates a bold, contemporary identity for the six states of New England. It positions the region as not just a place to visit, but a culture to celebrate and represent.
Question
Why does New England, despite its significant role in American history, lack a cohesive visual identity that reflects its importance?
Proud To Be NE is an event designed to reintroduce New England to itself and the world. By highlighting local flavor, regional pride, and a strong sense of place, it frames New England as a way of life worth repping. Hosted in Boston Common, the pop-up features six unique activations that celebrate the spirit of the region.
