Never Let Fake News Fool You Again
Verifi: Instant Fact Checking Technology
UX/UI + Tech
Verifi is an app and corresponding device that delivers real-time fact-checking right at your fingertips, offering a comprehensive solution to verify the accuracy of what you see and hear. With instant clarity, Verifi empowers you to navigate today’s content with confidence, ensuring facts guide your decisions.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ UX/UI
+ Copywriting
+ Advertising
+ Packaging
Advertisement Campaign: Instant Fact, Instant Clarity.
The concept of this campaign is simple: capture attention first, just like misinformation does, then deliver clarity. A color-coded device system makes understanding instant in moments of uncertainty, clearly signaling what’s true, what’s false, and what requires more context.
