A New Sound of Rebellion
Pure Hysteria: Carolina Wren
Music Industry Branding
Pure Hysteria is a pop-rock album by Carolina Wren that explores Victorian-era female oppression and its lasting impact on mental health. Through bold storytelling and raw energy, it reclaims the voices of women once dismissed as “hysterical,” turning their defiance into a powerful feminist anthem.
Overview
Skills
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
+ Copywriting
+ Photography
+ Advertising
+ UX/UI
This project required directing both the artistic vision and photography for the fictional band, including location scouting and casting to align with the album’s theme. The process strengthened expertise in art direction and refined skills in collaborating with models in a professional photography setting.
Photography
